The Sydney Swans have launched their 2016 Finals Campaign – I am Proudly Sydney.

Show your support for the Swans throughout the 2016 Finals Series by declaring you are #ProudlySydney.

The campaign was launched following Saturday night’s win over Richmond with a video featuring Swans stars Jarrad McVeigh, Josh Kennedy, Luke Parker and Isaac Heeney.

There will be a number of great initiatives throughout the 2016 Finals Series for fans to take part in.

Make sure you use #ProudlySydney on social media throughout the finals to declare your support for the Swans.

In the coming days a very exciting competition will launch giving you the chance to win a brand new Volkswagen Tiguan 11TSI Comfortline DSG simply by showing your support for the team.

There is the opportunity to change your profile picture on Facebook by adding the I am Proudly Sydney frame to your existing profile picture.

Also look out for the Swans community team who will be out and about on the streets of Sydney throughout September as we take over some of the Swans Friendly Venues throughout the city.

The action is not limited to during the week with a photo booth to be set up outside the ground on each match-day during our home finals to get a specially designed I am Proudly Sydney picture taken.

Make sure you show everyone who you are behind this Finals Series.

Go Swans!