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Sydney Swans Board of Directors

  • Andrew Pridham (Chairman)
  • Robert Morgan
  • Rob Pascoe
  • Greg Paramor
  • Brian Tyson
  • Brad Seymour
  • Alexandra Goodfellow
  • Andrew Ireland
  • Sam Mostyn

Andrew Pridham: A member of the Sydney Swans Board since 2002, Andrew Pridham assumed the role of Chairman from the outgoing Richard Colless in December 2013.

Pridham is the Chief Executive Officer of New York headquartered investment bank Moelis & Company.

Well known in Australian business circles, Pridham previously held the position of Executive Chairman of J P Morgan Australasia.

 Pridham is Deputy Chairman of the Sydney Swans Foundation.


Rob Morgan: Rob Morgan graduated with a Bachelor of Economics from Monash University. His business career started at General Motors and after a short period he moved to A.C. Nielsen in market research, before entering advertising.


Morgan joined Clemenger in 1979 and was appointed Director of the company in 1984. He is now the Executive Chairman of the Clemenger Group, the largest advertising and marketing communications group in Australia and New Zealand. He is also a Director of BBDO Worldwide.


Morgan was appointed to the Sydney Swans Board in 2004 and is Chairman of the Club’s Sponsorship Committee.


Robert Pascoe: Robert Pascoe was born in Melbourne in 1962 and educated at Scotch College and Monash University in Melbourne.


A passionate Swans supporter all his life, Pascoe became a Director of the Sydney Swans in 2005 – a year in which he says he experienced one of his life’s greatest moments, when the Swans won the premiership!


Pascoe is the Managing Director of Closed Loop Environmental Solutions, a company which markets packaging and recycling programs in Australia, Asia and the UK. He is also the Deputy Chairman of the Outdoor Education Group and heads the advisory board for the Banksia Foundation.


Pascoe has an interest in flying and owns an aerial photography business in Melbourne. A member of the Sydney Swans Board since 2005, Pascoe is the Chairman of the Club’s Heritage and Culture Committee. He is a member of Sydney’s Audit and Risk Committee, as well as the Membership and Fan Engagement Committee.



Greg Paramor: Greg Paramor has been involved in the real estate and funds management industry for more than 40 years and is the Managing Director of Folkestone Limited.


A past President of the Property Council of Australia and the Investment Funds Association, Paramor is also a Fellow of the Australian Property Institute and The Royal Institute of Chartered Surveyors.


In January 2015, Paramor was awarded an Officer in the General Division (AO) of the Order of Australia, for his distinguished service to the community through executive roles in a range of fields, including the non-for-profit sector and property investment industry.

A member of the Sydney Swans board since 2008, Paramor was the founding Director of the Olympic Stadium Trust and was responsible for the Australia's first Six-Star 'Green Star' education facility at Bond University.

Brian Tyson: Brian Tyson is the Managing Partner of Newgate Communications, one of Australia’s leading strategic communications companies.


Tyson has more than 25 years of experience in Strategic Communications. He has worked on some of Australia’s most high profile and complex public affairs, corporate, and financial communication matters.


Tyson is actively involved with many of NSW’s leading business and advocacy groups, and is on the Board of the Committee for Sydney, Temple Executive Search and Clontarf Foundation.

He is a long-time Sydney Swans member and supporter, and was appointed as a Director of the Swans in March 2012.   


Brad Seymour: Brad Seymour played 133 matches with the Swans from 1994-2003, including in the 1996 Grand Final.  


Following his football career, Seymour moved into media and also successfully built a business development career in the insurance industry.


Seymour was appointed as a Director of the Sydney Swans at the start of the 2015 season to replace Jason Ball, who joined the AFL Commission. His role as Director involves being a vital conduit between Head of Football Tom Harley and the Board.



Alexandra Goodfellow: Alexandra Goodfellow is a Senior Client Partner and CEO at leading executive search firm Korn Ferry, where she is part of the Board Services practice and Co-Head of Financial Services Australasia. 

Originally from the UK, Goodfellow has 25 years of experience in executive search and consulting across Europe, Asia and Australasia. She is also Chairman of the Westmead Children’s Hospital Grace Ward and a Founding Member of the Tiffany Red Cross Committee.

Goodfellow joined the Sydney Swans Board in April 2015.



Andrew Ireland: Andrew Ireland is a former AFL player and former highly successful football administrator who was involved with several premierships throughout his career.

Ireland joined the Sydney Swans in 2002 as General Manager of Football before taking over as CEO in September 2009, a role he held until his retirement in December 2018. Prior to these positions, he held the role of CEO at the Brisbane Bears and Brisbane Lions between 1990-2001.

Ireland oversaw a strong and successful football program during his time at the Swans along with outstanding growth in commercial areas of the Club. He holds a Bachelor of Science, is a Graduate Member of the Australian Institute of Company Directors and is a Life Member of the AFL and the Sydney Swans. In December 2018, he was appointed as a Commissioner of Sport Australia.

AFL 2005 Media - First Female AFL Commissioner Announcement 250605Sam Mostyn:Sam Mostyn brings a wealth of experience to the Swans, with expertise spanning corporate and government affairs, business, legal affairs, sport, social inclusion and arts. In 2005, Mostyn was the first woman appointed to the AFL Commission. During 11 years in that role she was a strong advocate for the AFL’s Respect and Responsibility policies and Indigenous programs, as well as being a driving force in the development of a national women’s league.

Mostyn is currently a Non-executive Director of Virgin Australia, Mirvac, CoverMore and Transurban. She is the President of the Australian Council for International Development, the Chair of Carriageworks and Citibank Australia, and the Deputy Chair of the Diversity Council of Australia.  In addition, she is on the Board of The Climate Council, ClimateWorks Australia and the GO Foundation.