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Proudly Sydney

Swans post 2017 profit

The Sydney Swans have posted an operating profit for the 2017 financial year.

The Sydney Swans have reported a net operating profit of $105,186 for the year ending 31 October 2017. Profit before depreciation was $764,891, while net assets were $2,191,005.

Despite Sydney’s tough start to the season, the Swans defied history to play in their eighth consecutive finals series, taking the club to 19 finals campaigns in the past 21 years.

Season 2017 saw the Sydney Swans achieve a new membership record of 58,838 members, while a record crowd of 46,323 turned out to watch the Swans beat Essendon in the elimination final at the SCG.

The Swans also featured in five of the 10 highest-rating home-and-away games on television.

Off the field, Sydney became the first club in the AFL to launch a Diversity Action Plan, addressing Disability Empowerment, LGBTIQ Pride, Multicultural Inclusion and the Advancement of Women.

The club also hosted the first Pride Game in Sydney for premiership points and announced the establishment of a Youth Girls Program, as part of the QBE Sydney Swans Academy.

Sydney Swans Chairman Andrew Pridham said he’s pleased with what the club was able to achieve in 2017, despite a number of challenges. 

“The financial result was on balance acceptable given we faced a number of challenges this year, including reduced match-day revenue in the wake of our tough start,” Pridham said.

“I would like to thank our corporate partners, especially our principal partner QBE, whose continued support has allowed us to achieve so much. A special thank you also to our major partners, Citi and Volkswagen.

“Without the ongoing loyalty and support of our corporate partners our football club would not be where it is today.

“Finally, thank you to our loyal members and the fans who have supported our team throughout the year.

“Your passion and dedication drives all of us to keep getting better and we look forward to an exciting season in 2018”.

Key 2017 statistics:

  • 33,398 average crowd at the SCG
  • 46,323 record AFL crowd at the SCG for the Elimination Final v Essendon
  • 794,918 total attendance across all Sydney Swans matches
  • 58,838 total membership – a record for the 5th year running
  • Largest supporter base of any professional sporting club in Australia with 1.204 million supporters (Roy Morgan Research Sept 2017)