Main content
Proudly Sydney

More than a car. More than a sponsorship.

The Sydney Swans are pleased to announce Major Partner Volkswagen will be continuing its partnership with the club for a further three seasons.

The Sydney Swans are pleased to announce Major Partner Volkswagen will be continuing its partnership with the club for a further three seasons, through until at least the end of 2022.

The iconic Volkswagen logo will continue to adorn Sydney’s playing shorts, while the World’s Largest Auto Maker will also continue as the coach sponsor.

Volkswagen and the Sydney Swans joined forces in 2011, with both organisations committed to investing in enhancing the experience of fans.

Over the journey, Volkswagen and the Swans have worked hand-in-hand to bring new innovations to fans at home and in the stadium, launching the ever-popular SwansTV and the Sydney Swans App. On match days, the Volkswagen Fan Zone featuring the Swans Club Song Car CARaoke is a permanent fixture and fan favourite on Driver Avenue.

In the community, the partnership between Volkswagen and the Swans has delivered the Volkswagen SwansFit program to more than 18,000 school children, teaching about the benefits of exercise, health and fitness; while the Volkswagen Grassroots Grants program has injected more than $95,000 into local footy clubs across Australia. 

Sydney Swans CEO Tom Harley said the club is thrilled that Volkswagen has extended its commitment.

“Next year we will celebrate a decade of Volkswagen being part of our Sydney Swans family, which is significant considering our membership base has more than doubled in that time,” Harley said.

“Volkswagen has been a wonderful partner through every step of the journey, helping us engage our members and supporters by delivering amazing experiences. Volkswagen have also made it clear they are committed to supporting our future AFLW Team.

“On behalf of everyone at the club I would like to thank Volkswagen for their continued support.”

Volkswagen’s Director of Customer Experience and Marketing, Jason Bradshaw, also shared the club’s sentiments about the People’s Car’s partnership with the Swans, and what the future held for the iconic alliance.

“It’s incredibly exciting to be continuing our commitment to the Swans and its fans for another three years, and further build upon the relationship we have cultivated over close to a decade,” Mr Bradshaw said.

“Our partnership with the Swans has meant that we can enrich the lives of football fans and the wider community on and off the field, and the whole Volkswagen team is looking forward to continuing that work.”

Together the Sydney Swans and Volkswagen have given away 16 cars across programs developed to reward and engage members and the more than 1.27m fans across Australia.