Some of the Sydney Swans' biggest names had to put their game faces on for the camera on Monday as part of a marketing photoshoot at the SCG.

The likes of Jarrad McVeigh, Kieren Jack, Lance Franklin and Luke Parker donned this year's playing kit for the first time, complete with medical tape and new footy boots, to have photos taken which will then be used throughout season 2016 from website imagery, and newspaper ads to posters and game day signage.

The shoot involved the guys acting out a range of different scenarios, first on the ground in front of the famous SCG Ladies Pavilion and Members Stand and then in the MA Noble Stand where a cyclorama ("green screen") and lights were set up.

The players were then captured mid-action either kicking, marking, hand-balling or celebrating a goal with some helpful direction from the self-proclaimed "Creative Director" Nick Davis.

Speaking to SwansTV during the shoot, Parker said the biggest challenges was trying to focus on the task at hand without being distracted by the rest of the group.

"It's a bit difficult and awkward doing it in front of the boys, especially when we're not all actors," he said.

"But its a bit of fun and a bit different. As much as you cop it, you can give a bit back as well."

Check out the video above for a behind-the-scenes preview of the shoot and keep an eye out for the finished products throughout the season.

Making Lance Franklin shine more than he already does...

The players huddle around Jarrad McVeigh for a "captain's address".

Goosebumps...

Not really known for lying down on the job, Luke Parker finds time to relax between shots.

McVeigh poses in front of the grey (green) screen.