The Sydney Swans will take part in the inaugural Pink Lady Match to be played against Melbourne in Round Six at the MCG on Saturday 9 May 2015.

Fans are encouraged to turn the MCG pink on Mother’s Day weekend in support of Breast Cancer Network Australia (BCNA).

The Pink Lady Match is an opportunity for all footy fans to celebrate their mums on Mother’s Day weekend while raising much needed funds and awareness for BCNA, a national organisation which works to ensure Australians affected by breast cancer receive the very best support, information, treatment and care.

Every day, 42 Australian women are diagnosed with breast cancer and seven will lose their lives to the disease. This year alone, 15,600 Australian women and 145 men are expected to be diagnosed with breast cancer.

The Pink Lady Match was officially launched at a special breakfast at the MCG on Tuesday morning.

Christine Nolan, BCNA CEO, said BCNA and the AFL were keen to build upon the success of last year’s unforgettable Field of Women event by holding a special pink match this year.

“For the first time, the iconic MCG will glow pink on both the inside and outside of the stadium in support of the one in eight Australian women who will be diagnosed with breast cancer,” Christine said. 

“We hope that the Pink Lady Match will be a spectacular event in Melbourne’s sporting calendar, bringing families together to say thank you to their mums, while raising awareness and funds for BCNA.”

The Pink Lady Match will also feature special pre-match entertainment followed by a moment of silence to acknowledge all those touched by breast cancer.  

There will also be a mass planting of Pink Lady silhouettes outside the MCG, with visitors encouraged to write a personal message on a silhouette to show their support for someone diagnosed with breast cancer or pay tribute to a loved one lost.  

Special general admission tickets for the Pink Lady Match are now available for $25 from the BCNA website. 

All proceeds from tickets sold through www.bcna.org.au  will be donated back to BCNA to ensure it can continue its work supporting Australians with breast cancer and their families. BCNA acknowledges the generous support of its sponsors in making this possible.

For further information and to purchase tickets to the Pink Lady Match, please visit www.bcna.org.au