In this series, we uncover the moment when passionate Swans members fell in love with the red and white.

It’s a vivid red and white memory for Tim Levinson, otherwise known by his stage name Urthboy.

It was September 9, 2006 and his hip-hop group, The Herd, was playing a sold out show in Perth.

The timing was perfect. Before the show started late that night, Tim had time to head to Subiaco Oval to watch the Swans play West Coast in the qualifying final.

It turned out to be one of the most dramatic finals ever played at the ground, as Tim recalls.

“That was the game when Micky O kicked the goal late in the final quarter to put us in front and then roared in the face of the West Coast fans, and that famous photo was taken,’’ Levinson says.

The Swans won an absolute nail-biter by one point.

“West Coast have a rabid fan base and we walked out of the ground past them singing and cheering. We went straight to the gig and went on stage all wearing our Swans scarves.

“I don’t think the Perth audience was that appreciative but we were all on a high that night,’’ Levinson says.

Levinson first went to a Swans game in the early 90s, introduced to the sport by his grandmother who was a “real sports nut’’.

But his passion for the team wasn’t ignited until 10 years later, when Paul Roos became caretaker coach in the middle of the 2002 season, and was then appointed to the role a few months later.

During the 2003 and 2004 seasons it became clear there was a new spirit driving the players and the club, and that excited Levinson.

“We could see there was something special going on. It was the time when people began to talk about the Bloods culture and I got swept up in the romanticism of that.

“It was something no other team had. We weren’t in the upper echelons of footy teams in terms of talent. It was all about the spirit and chemistry of the group and that really resonated for me.

“Especially in a team from Sydney, which can be cast aside as glamorous. Here was a team that had a culture that was enriching sport and it was about solidarity and honesty,’’ he says.

Players like Brett Kirk, who had come off the rookie list, epitomised the ethos that Levinson admired. “He wasn’t flashy and his execution wasn’t faultless, but you could never fault his desire and intensity and effort. We loved him. Kirky was ground zero of the Bloods culture.’’

And then there were Adam Goodes and Michael O’Loughlin.

“They were phenomenal,’’ he says.

“The memories from that time consolidated what I love about the team. Fans usually develop a connection with a team through family or tradition. For me so much of the connection came down to the club culture and the impact of that on the community.’’

Levinson was proud to stand with a club that had such admirable values, and remains an ardent fan today. He now takes his daughter to the footy. And her name? Jetta.