We’ve been counting down the days and it’s finally here – we’ve flicked the switch on our new logo and new look, as we begin the next exciting chapter in the Sydney Swans journey. 

To coincide with the launch, we have released This is Sydney – a film challenging the stereotype of the Sydney people think they know. Make sure you watch the film in the SwansTV player above!

Our Sydney is a hard city, forged with sweat and blood. Just like our football club. 

And just like Sydney, our team is relentless. 

The Sydney Swans were born in South Melbourne in 1874. We’ve made our home in Sydney and we’re proud to still be here. 

We are a club that’s rich in history.

We are a team that’s ambitious.

And everyone who is proud to call themselves part of the Bloods has reason to be excited about the future.