As the Sydney Swans are welcomed home in season 2016 the Club is also pleased to welcome a new partner. Property leader realestate.com.au has signed on an as official premier partner of the Swans and will take prime position on the scoreboard at the SCG.
The new partnership will also see realestate.com.au create a purpose-built hospitality space at the SCG and connect with AFL fans at the ground.
Swans CEO and Managing Director Andrew Ireland has welcomed realestate.com.au to the Swans family.
“Season 2016 marks the year that we return to our spiritual home, so it’s only fitting to welcome a new partner who is helping Australians find their new homes.
“realestate.com.au is a leader in the property market and will enjoy prime position on the scoreboard at the SCG, as well as a purpose-built hospitality suite – effectively a home within our home.
“We’re delighted to have realestate.com.au on board and look forward to working with them into the future.”
REA Group CEO Tracey Fellows says the Swans and realestate.com.au share a wonderful synergy.
“Sport and property are two of Australia’s biggest obsessions, there’s a natural connection between us and the Sydney Swans. The partnership allows us to connect with our customers and people watching a sport they love.
“It’s also exciting that we will get a little slice of real estate at the Sydney Cricket Ground and we look forward to welcoming our valued customers into the purpose-built space to take in the action.”
As part of the launch, realestate.com.au worked with tech company Scann3D to create a 360 video tour of the Sydney Swans’ home. The video features Josh Kennedy, Heath Grundy, Callum Sinclair and Dean Towers.