The Sydney Swans are pleased to announce that Round 21 against Essendon will be Pride Game at the SCG with match day and pride partner Adora Fertility, to celebrate and stand united with LGBTIQA+ communities, providing a platform to listen, learn, and highlight stories.
Established in 2016 through a collaboration with St Kilda, the Pride Game has become a powerful symbol of diversity in sport, carrying the message that everyone is welcome at the football.
After nine seasons, the Swans will face a new Pride Game opponent in the Bombers this year, with the fixture slated for Saturday, August 2 at 4.15pm.
Sydney Swans CEO Tom Harley said the change in opponent reflects a desire to ensure the Pride Game remains a consistent and significant fixture in Sydney.
“The Pride Game is a highlight on our calendar and a reflection of our commitment to fostering an inclusive and welcoming environment at our games. It’s a celebration that resonates deeply with the Rainbow Swans and our wider LGBTIQA+ supporter base,” Harley said.
“Given the importance of this game, we want to make the Pride Game an annual event in Sydney. While we had alternated hosting the game with St Kilda since its inception, we haven’t had a home game against the Saints since 2023, which drove the decision to explore another opponent.
“We sincerely thank St Kilda for their partnership and contribution to the Pride Game over nearly a decade, and for helping drive meaningful cultural change within the AFL and the broader sporting community.
“We look forward to working with Essendon and their diversity and inclusion supporter group, the Purple Bombers, to continue this important initiative.”
Essendon CEO Craig Vozzo said the Essendon Football Club is proud to partner with the Sydney Swans in celebrating the Pride Game.
“We believe in the power of sport to unite and create a welcoming and enjoyable environment for everyone. We look forward to working with the Sydney Swans and our Purple Bombers to promote inclusion and diversity within the AFL community.”
LGBTIQA+ Pride is one of four key pillars in the Sydney Swans’ Diversity Action Plan. The club works closely with the Rainbow Swans and youth organisation Twenty10 to ensure its Pride initiatives are impactful and meaningful. In 2025, Adora Fertility joined as the club’s Official Pride Partner, further strengthening this commitment.
The Sydney Swans thanks these organisations for their continued support and look forward to celebrating Pride Game at the SCG in Round 21.
