The Sydney Swans are thrilled to announce a multi-year partnership with Australia and New Zealand’s number one energy drink, V Energy.

The new partnership will run over the next three seasons and will centre around V Energy’s Activate brand platform.

Over the 2026 season, V Energy will feature across Sydney’s content, social channels, and match day activations.

Ben Andrews, Interim Chief Marketing Officer at Suntory Beverage & Food Oceania, said the partnerships reflect V Energy’s commitment to activating the energy that powers Australian culture.

“While the AFL rightly celebrates elite performance on the field, the energy that drives the game comes from the fans who show up week after week,” Andrews said.

“Activate is about recognising that everyday energy, the little wins, the passion and the love of the game. Partnering with the Swans allows V Energy to bring that belief to life in a way that feels authentic to footy and the communities that surround it.”

Sydney Swans CEO Matthew Pavlich welcomed V Energy to the Sydney Swans family. 

“We’re really excited to have V Energy join our team for the 2026 season and beyond,” Pavlich said.

“We look forward to working with the team to see the partnership come to life on our social channels and match-day activations this year.”