The Sydney Swans will host the Western Bulldogs in Round 17, a Friday night home blockbuster where we will celebrate our club’s 2026 Pride Game. 

Since 2016, Sydney has been proud to host Pride Game at the SCG, celebrating inclusivity with the LGBTIQA+ community, providing a platform to listen, learn, and highlight stories.  

Established in 2016, the Pride Game has become a powerful symbol of diversity in sport, carrying the message that everyone is welcome at the football.  

Ahead of the much-anticipated fixture, we have launched an exclusive Pride Blockbuster membership.  

The Pride Blockbuster membership includes: 

  • Reserved Seat for Pride Game at the SCG - Round 17 v Western Bulldogs  
  • Exclusive limited-edition Pride scarf  
  • Priority access to 2026 finals tickets if the Swans feature  
  • All for just $149 for an adult 

Strictly limited to 100 memberships, don’t miss out. Secure your membership today.   

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Why Pride matters?

This week we celebrate Pride Game at the SCG. Hear from our players about why the game in an important fixture on our calendar.

LGBTIQA+ Pride is one of four key pillars in the Sydney Swans’ Diversity Action Plan. The club works closely with the Rainbow Swans and youth organisation Twenty10 to ensure its Pride initiatives are impactful and meaningful. 

Since 2025, Adora Fertility joined as the club’s Official Pride Partner, further strengthening this commitment and will be the club’s Round 17 Match Day Partner.