The GO Foundation has on Tuesday launched the second part of a campaign co-founder Adam Goodes says aims to encourage young Indigenous people to chase bright futures.

The second part of the #GOFurther campaign has seen the GO Foundation launch a set of videos on social media about the advantages of further education and cultural connection for Indigenous kids.

Sydney Swans greats Goodes and Michael O’Loughlin co-founded the GO Foundation in 2009 with the hope of supporting Indigenous kids in their journeys from kindergarten to post-school education and employment.

Goodes says the second part of the #GOFurther campaign, featuring GO students Lua and Yarran as well as the Bangarra Dance Theatre, delivers a crucial message.

“It’s about raising as much awareness as possible that a strong cultural identity leads to better success in education for Indigenous kids,” Goodes told SwansTV.

“It’s about raising awareness that going to uni or finishing a VET course is really important – that finishing year 12 is no longer the benchmark. It’s about what we can do after year 12 with our studies that’s most important.”

Goodes says the #GOFurther campaign is based on the GO ecosystem where culture is at the centre of the support GO and its partners provide students.

“The reason we started the GO Foundation was to give back to the Indigenous community in NSW,” Goodes said.

“It was all about giving academic scholarships and creating pathways from school into further education and into careers. Life, for us, is about showing these children what that pathway looks like and the goals they have to set.

“This #GOFurther campaign is really about encouraging kids to go further with their education including all our GO students that have finished year 12 and gone on to university. We’re really proud of them and are excited about the stories they can create.”

Goodes says chasing big dreams is at the core of the GO Foundation.

“We really inspire our GO scholars to believe the world is their oyster,” Goodes said.

“They can do absolutely anything they put their mind to and we’re going to create the ecosystem around them to support them and their journey.”

Explore the #GOFurther campaign at or on social media.