The Sydney Swans are thrilled to announce HSBC Australia has joined the club as a Premier Partner and Official Banking Partner for the next three years.

HSBC will become the official match-day
sponsor of the Swans’ annual Pride Game in a move set to strengthen its commitment to diversity and inclusion.

Sydney co-captain Josh Kennedy joined representatives from Opera Australia and Queensland Gallery of Modern Art (QAGOMA), who were also announced as new HSBC partners, for an official launch of the new sponsorship.

Swans CEO Tom Harley welcomed HSBC to the team.

“We’re rapt to have HSBC join the Sydney Swans family as a Premier Partner and our Official Banking Partner,” Harley said.

“Our brands share a wonderful alignment in our commitment to delivering quality experiences, our commitment to supporting our local community, and of course, red and white.

“At the Sydney Swans we’re really proud of our Diversity Action Plan and the role we play in celebrating Pride, and I know our annual Pride Game is a highlight that HSBC is keen to play a role in.

“On behalf of everyone at the Swans I would like to thank HSBC for their support. We look forward to working together in the seasons ahead.”

HSBC Australia’s interim CEO,
Noel McNamara, said the new partnerships were a natural fit for the bank.

“HSBC has strong ambitions to grow in the Australian market. With the bank set to begin a new three-year plan in 2020, we took the opportunity to refresh our partnership strategy to ensure it mirrors the cultural and sporting interests and passions of our diverse customer base,” McNamara said.

“We are delighted to be partnering with Opera Australia, the Sydney Swans and QAGOMA, and we look forward to working closely with them to bring incredible experiences to our customers and the community.”

In Australia, the HSBC Group offers an extensive range of financial services through a network of 45 branches and offices. These services include retail and commercial banking, trade finance, treasury and financial markets, payments and cash management and securities custody. Principal HSBC Group members operating in Australia include HSBC Bank Australia Limited (ABN 48 006 434 162 AFSL/Australian Credit Licence 232595) and The Hongkong and Shanghai Banking Corporation Limited (ABN 65 117 925 970 and AFSL 301737)