Presenting 'Longmire', a six-part mini-series that details the life and coaching career of John Longmire.

From growing up on his farm, to his playing days at North Melbourne, and ultimately his career at the Sydney Swans, we bring you a never-before-seen at the longest-serving coach in our club's proud history.

Episode 1: The Recruit

In the first episode, John returns home to his farm in Balldale during the 2022 pre-season. He takes us through life on the farm, how he developed his love for footy, and the extraordinary sacrifice he made as a teenager to leave home and pursue a career in the AFL.


Episode 2: Coaching during the pandemic

There was no challenge greater than what the COVID-19 pandemic presented in 2020 and 2021.

From the moment the competition was suspended, to life on the road for extended periods within two seasons, Longmire explains how the players and staff persevered through one of the most extraordinary periods of our lifetime.


Episode 3: Young player development

As a club that prides itself on young player development through the QBE Sydney Swans Academy, Longmire talks through his approach to identifying talent and how he fosters those who have what it takes to be a professional athlete.

Whether it be helping them craft their trade on the training field, or helping them with life away from the field, Longmire explains how he develops good footballers, and ultimately good men.


Episode 4: Coaching Philosophy and evolution

Every coach has their own coaching philosophy and principles on how to win games of football. Longmire chats through his own approach, and how he has adapted his coaching style as the game continues to evolve from year-to-year.

He pays credit to former premiership-winning coach Paul Roos, North Melbourne icon Denis Pagan, and more.


Episode 5: Mental health

While on-field performance remains a priority, player and staff welfare is just as important to John Longmire. Longmire talks through the development of mental health promotion in the AFL, and the profound impact it has on those winder community.


Episode 6: Post-career transition

A stellar playing career came to a fairytale end in his 200th game as he won a premiership with North Melbourne in 1999. From then, he transitioned seamlessly into a coaching role at the Sydney Swans before being promoted to head coach at the end of 2010.

In the final episode, listen to the fascinating story that ultimately lead to the berth of one of the great modern-day coaches in our game.


2023 Memberships are on sale! Better value, better match day and an all-round better experience. There’s a membership to suit every footy fan in 2023. Be part of something bigger, and better – join today.