2024 was an incredible year for the Sydney Swans, with amazing crowds and high demand for tickets and the strong support has continued into 2025. 

The Sydney Swans have always had passionate, engaged members and fans. As we continue to grow, we want to make sure that growth benefits everyone who supports the club. 

Over the coming weeks, we'll be asking members and fans to share their thoughts to help us shape the membership and ticket offerings of the future. This isn't about changing everything – it's about understanding what you value most and making sure our programs work for you. 

Your input is crucial. There are no right or wrong answers. We genuinely want to understand your perspective and get your help to shape what membership looks like going forward.  

Keep an eye out for your research invitation which will be sent via email in the coming weeks– we're looking forward to hearing from you.