Our annual Pride Game is set to return to the SCG on Saturday, August 2 as the Sydney Swans clash with Essendon.
Established in 2016 through a collaboration with St Kilda, the Pride Game has become a powerful symbol of diversity in sport, carrying the message that everyone is welcome at the football and there is plenty happening to celebrate. Plan your game day with us below.
Sydney Swans v Essendon
Saturday, 2 August 2025
Gates Open: 2:15pm
First Bounce: 4:15pm
Match Day Partner: Adora Fertility
A proud partner of the red, white… and rainbow.
Adora Fertility partner with the Sydney Swans to support all kinds of families, at a fraction of the cost. Find out more information, HERE.
Sydney Swans HQ
SWANS HQ BAR
Swans HQ bar is open from 2pm to 4:15pm, come by to hear from a player, grab your pregame drinks and a sausage sizzle before heading over to the game!
Post match, the Rainbow Swans are taking over Swans HQ along with the Purple Bombers for an exclusive post-game event to celebrate Pride Game 2025. More information and tickets can be found HERE.
THE LOCKER ROOM BY SWANSHOP
Shop a huge range of apparel, accessories and even homewares in the Locker Room at Sydney Swans HQ, featuring special pride merch, open pre and post-match from 2pm.
Merchandise will also be available on Driver Avenue and in outlets across the stadium.
Driver Avenue
TICKETING INFORMATION
Members, to access your mobile member tickets, please visit the Sydney Swans App. For more information, visit HERE. To refresh your tickets, please logout of your account and log back in.
Additional tickets are available to purchase, HERE.
MEMBER COLLECTION
If you have chosen to include a member pack with your 2025 membership, you’ll be able to collect this on match day. Please download your member pack collection pass to your digital wallet – this has been sent to you via email and SMS.
You will be able to collect your pack at the Membership Support Office on Driver Avenue on match day. For more information, visit HERE.
MEMBERSHIP SUPPORT
Membership support will be available at Sydney Swans HQ on match day.
At the SCG, membership support will be available on match day at Box Office 2, located next to Gate B on Driver Avenue. The box office will be open from 2pm and will close at the end of the first quarter break.
To access your mobile member tickets, please visit the Sydney Swans App. (TIP: Log out and back into the app to refresh your tickets).
ACTIVITIES AND GIVEAWAYS
Join us on Driver Avenue for plenty of fun with a host of activations and prizes to be won from our partners.
Test your footy skills at Adora Fertility's Handball Challenge. Step up, aim with pride, and see if you’ve got what it takes to top the leaderboard. The highest score of the day will win an awesome prize – don’t miss your shot!
Get your face painted and show your support for the Swans at the Adora Fertility marquee located next to the Swans fan tent on Driver Ave.
The QBE Ball Tower returns - guess the number of balls in the tower to win a $400 online Sydney Swans voucher.
Volkswagen’s Pedal Car Power: Hop into a pedal car against your opponent. Your mission: pedal as fast as you can to generate maximum power. Your efforts won't just be a great workout; they'll power a two-player slot car race. The energy you produce directly controls the speed of the slot cars. Pedal faster to race quicker! Fastest time at the end of the day wins!
Don’t forget to pick-up your Pride Volkswagen Clap Banner on entry to the game and remember to hold it up at half-time to win! This year each home game our winner will receive a $500 Ticketek Experiences Voucher.
Also did you know the QR code on your clap banner takes you to the VW Track Day Challenge. A mini car game you can play on your phone. If you get the top score at the end of each home game, you can win some awesome prizes.
Look out for Origin's Home of the Fans seat upgrade competition. All you need to do is scan the QR code on the big screen to find out how you can upgrade your seats for the Adelaide Crows game. You can gain access to the best seats in the house, along with free food & drink
Realestate.com.au: Stand shoulder-to-shoulder with your favourite Swans. Snap a pic with a giant Swans guernseys alongside life-size cut outs of Isaac Heeney, Callum Mills, Nick Blakey, Chad Warner and Errol Gulden.
Test your skills at Bitcoin.com.au inflatable handball target on Driver Ave to receive some great Swans and Bitcoin.com.au giveaways!
Head down to the Transport for NSW Red Road on Driver Avenue and try the brand-new AR experience for your chance to win a ball or drink bottle. Did you know you are driving blind for 33 meters when you look at your phone for two seconds while driving at 60km/h? Step into the shoes of a distracted driver and see just how risky a quick glance at your phone can be.
Don’t miss your chance to experience bibigo’s delicious Korean flavours this match day! Complimentary Mandu (Korean dumplings) and other snack samples will be available for you to try.
FULFIL Vitamin and Protein bar delivers a delicious boost with the benefits of high protein and 9 added vitamins. FULFIL's ethos is 'You Do You' are perfect for pre-gym prep, busy days or as a guilt free treat. Grab your taster to go this Saturday on Driver Avenue.
SYDNEY SWANS FAN ZONE
Want to win the ALL NEW Nintendo Switch 2? Head to the Sydney Swans Fan Zone on Driver Avenue to collect your exclusive player cards – simply scan the QR code on the back for your chance to win! This week we have Justin McInerney & Taylor Adams.
Plus the Badge Lab is back! Pop by to check out this week's designs, with some new additions to celebrate pride and add to your collection.
At the SCG
QUARTER TIME
Join us for a special on-field interview with MC Luke Jacobz as he speaks with Hilary and Amy, a same-sex couple who have generously shared their journey to parenthood with the support of Adora Fertility. Together, they’ll highlight the importance of representation, inclusivity, and the power of sharing their story on this meaningful occasion.
GET TRAVEL READY IS BACK FOR 2025, THANKS TO QATAR AIRWAYS
Two lucky fans will complete for a team-signed guernsey and a place in the Round 23 Get Travel Ready Final for a chance to win 2 x Economy Class return flights to Doha, 4 nights’ accommodation and incredible destination experiences.
LIFEBLOOD GUESS THE CROWD
If you think you can guess the crowd for today's game you could win a $100 Merivale voucher thanks to AFL Member Partner Australian Red Cross Lifeblood. Scan the QR code on the big screen at the SCG.
Can’t make it to the match?
Tune into Channel 7, Fox Sports and Kayo live from 4pm.
