Sydney currently sits ninth, outside the top eight on percentage, going into Saturday's clash against 15th-placed Essendon. The Swans are on 24 points, along with seventh-placed West Coast, eighth-placed Adelaide and Fremantle, who are 10th.
"We hold all the cards, so it's up to us, but, you know, the way we're approaching the game is just to keep to our standards and our values and then let the results take care of themselves," Gowans said.
"Everyone's aware of what we've got to do, but it's how we do it. So we've just got to stick to doing that the best we can."
Given the importance of the match, Gowans said he hoped to see a big turnout from Swans fans locally and travelling.
"It's important (to get a big crowd), and I hear the ticket sales are going well, which is great," Gowans said.
"It's a great surface and a great venue, very easy to get in and out of. "Coffs is very important for us from the male perspective and from the female perspective with the academy, and we've got a couple of representatives coming along to the game, which will be nice as well so we're keen to get up there tomorrow."
Sydney plays Essendon at C.ex Coffs International Stadium on Saturday at 5pm.
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