The Sydney Swans recorded an underlying operating profit of $730,000 for the financial year ending October 31, 2025, announced last night at the club’s Annual General Meeting.
With the inclusion of depreciation and amortisation relating to the Basil Sellers Richard Colless Centre, the club’s statutory loss is $3,103,919.
Due to strong support from the club’s members, partners, and generous donors, the Swans remain debt free as of October 31, 2025.
Key items contributing to the financial outcome for the year include:
- Operating income increasing year-on-year by 4% to $76 million
- 76,674 Sydney Swans members, which is a new club record
- Membership and match day revenue of $24.1m (up from $23.8 in 2024)
Sydney Swans CEO Matthew Pavlich said the club has built a strong foundation for success, on and off the field.
“It’s been a big year for our football club off the field, with record commercial and consumer outcomes. On behalf of everyone at the club I would like to extend our sincere gratitude to everyone who has shown their support to our club, in particular the 76,674 people who joined our red and white family as members,” Pavlich said.
“To our wonderful partners, especially Principal Partner QBE and Major Partners Volkswagen and realestate.com.au, we are incredibly grateful for everything you contribute to our club, and we can’t thank you enough for your commitment.
“Innovation and the continued maximisation of our headquarters at Swans HQ underpinned our strong financial result, with the on-going requirement of investment needed to ensure we continue to thrive and help deliver on the AFL’s agenda to grow the NSW market.
“Our club is in a strong position to achieve our goal of sustained success on and off the field. We look ahead with optimism and improved on-field performances in season 2026.”
