Sydney Swans and realestate.com.au extend partnership

The Sydney Swans and realestate.com.au have today announced a three-year partnership extension, which will see Australia’s number one address in property, extend its commitment as major partner until at least the end of the 2029 AFL and AFLW seasons.

The new agreement will see realestate.com.au retain prime real estate on the back of the Swans guernsey and it’s branding across LED signage at the SCG.

The partnership will expand to a whole-of-club arrangement in 2027, with realestate.com.au extending its support to the Sydney Swans AFLW program as major partner.

REA Group General Manager Audience and Marketing, Sarah Myers, said this season marks the brand’s 10th year as a sponsor and the new long-term agreement celebrates the strength and success of the partnership.

“We’re incredibly proud to be marking this 10-year milestone with a new long-term commitment. Over the past decade, our partnership with the Swans has been a powerful platform, helping us build brand love and trust with property-obsessed Sydneysiders,” Myers said.

“Combining two of Australia’s favourite pastimes – property and sport – continues to be a winning play and is a key part of our broader marketing mix. We’re helping more Australians than ever before in their property journey with a record number choosing the realestate.com.au app in January."

Sydney Swans CEO Matthew Pavlich welcomed the partnership extension.

“We’re thrilled to continue our partnership with realestate.com.au and we’re incredibly grateful for the support they’ve shown our club over the past decade,” Pavlich said.

“realestate.com.au has become a familiar and much-loved part of our iconic red and white guernsey and we’re excited that will extend to our AFLW team from 2027.

“On behalf of everyone at the club, I’d like to thank the team at REA Group and I look forward to many more years to come with realestate.com.au by our side.”

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Sydney Swans and realestate.com.au extend partnership

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Sydney Swans and realestate.com.au extend partnership

The extension will see Australia’s number one address in property, extend its commitment as major partner until at least the end of the 2029 AFL and AFLW seasons.

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Sydney Swans and realestate.com.au extend partnership

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