The Sydney Swans will host the Western Bulldogs in Round 17, a Friday night home blockbuster where we will celebrate our club’s 2026 Pride Game.
Since 2016, Sydney has been proud to host Pride Game at the SCG, celebrating inclusivity with the LGBTIQA+ community, providing a platform to listen, learn, and highlight stories.
Established in 2016, the Pride Game has become a powerful symbol of diversity in sport, carrying the message that everyone is welcome at the football.
Round 17 – Pride Game
Sydney Swans v Western Bulldogs
Friday, July 3
Gates Open: 5:30pm
Team entry: 7:29pm
Ball up: 7:40pm
SYNC SWANS MATCHES TO YOUR CALENDAR HERE
Can't make it to the match?
Tune into 7mate, 7plus, Kayo and Fox Footy from 7:30pm AEST.
Match Day Partner: Adora Fertility
A proud partner of the red, white… and rainbow. 🌈
Adora Fertility partner with the Sydney Swans to support all kinds of families, at a fraction of the cost. Find out more information here.
Game Day Starts at the Sellers & Colless Centre, Sydney Swans HQ
Sydney Swans HQ
There’s no better place to fire up for Game Day than Sydney Swans HQ. Before the first bounce, immerse yourself in the heart of the club with exclusive access, live entertainment and the best pre‑game atmosphere in Red and White.
Rub shoulders with fellow Swans fans and members, enjoy great-value food and drinks, and get closer to the action with player and coach appearances you won’t find anywhere else.
Great drinks prices, pre match sausage sizzle with Plate it Forward and post-match Happy Dumplings.
Explore the history of the club in our official Peter Weinert Museum and look behind the scenes of the Sellers & Colless Centre, Sydney Swans HQ in this special match-day experience. Tours commnece from 12:30pm for one hour. Click here for more.
What’s On & When
10am Swans Shop – Locker Room
4pm bar opens. DJ starts and our GLAM station opens. Games & competitions with MC Luke Jacobz.
Past Player Nick Smith is joining us along with current players and the Rainbow Swans pre game.
Tooheys will be on Tap this week and $10 Jim Beam & Cola cans available. Food Trucks Fry Guys and Cheeky Crumbles will also be joining the fun.
Post Match at HQ
When the final siren sounds, come back to Swans HQ and keep the night going. Hear post‑match insights from John Longmire and Sydney Swans coach Adam Kennedy. Bar and Swans Shop open from the final siren until midnight.
This is where Game Day begins — and ends. Bring your mates, wear the red and white, and be part of the Swans story at HQ.
Driver Avenue
Food Trucks: Agape Organic, Greek Street, Pizza Buddy, JJ’s Japanese Kitchen, Clover Food Truck – TBC Cuisine
Ticketing Information
Members: To access your mobile member tickets, please visit the Sydney Swans App. More info: https://membership.sydneyswans.com.au/swans-mobile-membership-card. To refresh your tickets, please logout of your account and log back in.
Tickets are available to purchase via Ticketmaster here.
Member Pack Collection
Members! If you have chosen to include a member pack with your 2026 membership, now is your chance to collect.
Please download your member pack collection pass to your digital wallet – this has been sent to you via email and SMS.
You will be able to collect your pack from the Membership Support Office at Box Office 2 on Driver Avenue from 5:30pm and at Sydney Swans HQ. Click here for more info.
Membership Support
Membership Support will be available on match day at the below locations:
- Sydney Swans HQ
- Box Office 2, Driver Avenue, SCG (next to Gate B)
Membership Support will be available from 5:30pm and will close at the end of the first quarter break.
Activities and Giveaways
Join us on Driver Avenue for plenty of fun with a host of activations from our partners.
QBE Insurance: Get ready to turn up the volume at the Swans DJ Booth!
Proudly presented by QBE Insurance and celebrating an incredible 40 years of partnership, this is the ultimate match day vibe zone. Swing by to soak up the energy, enjoy pumping tunes, and feel the red and white spirit come alive before the first ball up.
Volkswagen’s Track Day Challenge: Hop behind the steering wheel and battle it out on the track against your opponent. Along the way you can collect footy balls, score goals, and hopefully set a new record in the VW Tiguan and VW Tayron. Get in some practice before match day by heading to VWTrackDayChallenge.com.au for your chance to win a weekend getaway in a Volkswagen!
Volkswagen Pride Clap Banners: Don’t forget to pick-up your Volkswagen Pride Clap Banner on entry to the game and remember to hold it up at half-time to win! This year each home game our winner will receive a $500 Ticketek Experiences Voucher.
Also did you know the QR code on your clap banner takes you to the VW Track Day Challenge. A mini car game you can play on your phone. If you get the top score you go in the draw to win an awesome prize!
Realestate.com.au: Stand shoulder-to-shoulder with your favourite Swans. Snap a pic with a giant Swans guernseys alongside life-size cut outs of Isaac Heeney, Callum Mills, Nick Blakey, Chad Warner, Errol Gulden Tom Papley and Swans new recruit Charlie Curnow thanks to realestate.com.au!
Bitcoin.com.au: Can you guess how many mini-AFL balls are in the bitcoin? Scan the QR code and guess correctly and win a $250 bitcoin.com.au voucher and a $250 swanshop voucher!
Capture the moment with the Ray White player cut-out and make sure you snap a photo like you’re part of the team.
Test your footy skills at Adora’s Handball Challenge. Step up, aim and see if you’ve got what it takes to top the leaderboard. The highest score of the day will win an awesome prize – don’t miss your shot!
Step up and spin the Macca’s Spin Wheel to reveal your prize! You might walk away with a Happy Meal toy, your own Macca’s AFL Sherrin, or even a Swans x Maccas Bucket Hat!
Lee Kum Kee will be sampling their delicious sauces on Driver Ave! Don’t miss the chance to grab yours and snap a photo with the famous Lee Kum Kee Panda!
On Field:
Quarter Time: Join MC Luke Jacobz for a special on-field interview about Adora Fertility, the Sydney Swans' official Pride Partner. Luke will highlight the importance of representation and inclusivity, while exploring Adora's commitment to making high-quality fertility care more affordable and accessible for all.
Half Time: Half time Performance from Cat & Calmell.Don't forget to hold up your Volkswagen Pride Clap Banner at half-time to win! This year each home game our winner will receive a $500 Ticketek Experiences Voucher.
3 Quarter Time: One lucky Sydney Swans fan will go head-to-head with a rising star from the QBE Sydney Swans Academy in an on-field kicking challenge for the chance to win up to $1,000. Each successful goal raises vital funds for the QBE Sydney Swans Academy, while the fan walks away with the same amount in cash:
- 10m = $200
- 20m = $300
- 30m = $500
IN THE SCG
Merivale Offerings
- Pride (Rainbow) Lamington - Available at all Coffee Shops.
- $65 Family Deal (2 x Stadium Burgers, 2 x Hot Dogs, 2 x Small Chips & 4 x Water) - Available at all Kiosks.
- $14 Kids Combo (Hot Dog, Small Chips & Water) - Available at all Kiosks.
- Hot Chocolate - Available at VT1 Bay 18 Pop-Up Cart.
- Jim Beam & Tooheys New Happy Hours.
