Game Day Starts at the Sellers & Colless Centre, Sydney Swans HQ  

There’s no better place to fire up for Game Day than Sydney Swans HQ. Before the first bounce, immerse yourself in the heart of the club with exclusive access, live entertainment and the best pre‑game atmosphere in red and white. 

Rub shoulders with fellow Swans fans and members, enjoy great-value food and drinks, and get closer to the action with player and coach appearances you won’t find anywhere else. 

Get your hands on the latest red and white merchandise from our Swanshop or soak up the atmosphere with great drink prices and food options available.

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Game Day Starts at the Sellers & Colless Centre, Sydney Swans HQ

There’s no better place to fire up for Game Day than Sydney Swans HQ. Immerse yourself in the heart of the club with exclusive access, live entertainment and the best pre‑game atmosphere in red and white. This is where Game Day begins — and ends.

Plus, there are plenty of activity and corporate partnership giveaways each week, including but not limited to:

- Airbrushed tattoos
- Make your own footy card activations
- Games of cornhole or Guess that Swan
- Much, much more!

When the final siren sounds, come back to Swans HQ and keep the night going.

Bring your mates, wear the red and white, and be part of the Swans story at HQ.Â