2026 is fast approaching as we prepare for another exciting year of AFL and AFLW. We couldn’t do it without our loyal supporters, and we want to make Sydney Swans memberships even better.
Last month we shared a survey with our members which received over 3,000 responses. 46% were based in Sydney, 40% from interstate and 14% located overseas – you don’t have to be a Sydneysider to be a passionate follower.
A quarter of AFL members who participated were also AFLW members, with fandom of AFLW increasing 18% year-on-year. We see you! THANK YOU for turning up in 2025.
Overall member satisfaction sits at 7.9 out of 10 (above the five-year league average of 7.8) while renewal intention is rated at 9.0 out of 10 – you want back in for the 2026 season. This exceeds the league benchmark of 8.8.
But that’s enough with the numbers. This is what YOU want from us:
- High quality membership benefits
- More opportunities to connect with the club (especially interstate members)
- An elite match day experience including atmosphere and facilities
- Meaningful acknowledgment of our long-term members
- A seamless digital experience
Members in 2026 can expect a range of new and improved benefits including the introduction of a loyalty and recognition program, exclusive events and experiences to connect with the Club, great membership packs and a new app, launching next month.
All of this will help us bring to life our motto Better as a Member.
Looking to share your feedback in real-time? Our Membership Support team are on deck to assist and are committed to continuing to deliver high quality help.
Phone: (02) 9157 5020
Operating Hours: 10am – 4pm AEST, Monday to Friday
Email: swansmembership@sydneyswans.com.au
Made it this far? Be sure to secure a 2026 membership today.
