The Sydney Swans are proud to announce a partnership with Sydney brewery Tooheys.
The two-year partnership sees Tooheys become the Official Beer of the Swans AFL and AFLW teams for seasons 2026 and 2027.
Tooheys Ultra Zero Carb will be poured as the primary beer at Sydney Swans HQ and at club events, and Toohey’s branding will feature at the SCG on match days and across the club’s digital channels.
The brewery will also engage Swans members and fans with activations across AFL and AFLW matches as well as integration into the Swans Friendly Venues Program.
To celebrate the new partnership, if selected AFL players Nick Blakey, Hayden McLean or Tom Papley kick two goals in the nominated match, fans at participating venues around Sydney will receive a free schooner of Tooheys Ultra (4.2%), while stocks last.*
Sydney Swans CEO Matthew Pavlich said it was fantastic to welcome another Sydney company to the club’s stable of partners.
“We’re thrilled to have Tooheys on board as our Official Beer Partner and are really excited by what we can deliver together for our members and fans,” Pavlich said.
“Both the Sydney Swans and Tooheys have a deep connection with our community, and we look forward to seeing them help bring our supporters together across the season.”
Karen Sterling-Levis, Brand Director Core Beer at Lion said Tooheys has a long history of backing local sport and bringing people together.
“Tooheys is about backing local teams and the communities that rally behind them,” Sterling-Levis said.
“The Sydney Swans embody the pride, passion and spirit of this city, bringing fans together each season. With a different venue spotlighted across several games, every Swans fixture is a reason to gather and celebrate as a team with a free Tooheys Ultra!”
* T&Cs apply
