The Sydney Swans are proud to announce they’ve joined forces with Equifax, a global leader in data and analytics.

Equifax, formerly Veda, has signed on as a Premier Partner with the Sydney Swans. The company has been providing information solutions and data analytics to Australian and New Zealand businesses for more than 50 years. Equifax operates in 24 countries worldwide.

Swans CEO and Managing Director Andrew Ireland said the partnership will give Sydney Swans greater insights into its fan base.

“We’re delighted to welcome Equifax to the Sydney Swans family ahead of what is sure to be an exciting season in 2017.

“Data has become an important tool in business, and in sport, to understand customer habits and needs. We look forward to working with Equifax on ways we can use data to enhance the football experience for Sydney Swans fans.”

Nerida Caesar, Group Managing Director of Equifax Australia and New Zealand, said the partnership will see the coming together of two well-respected brands.

“The Sydney Swans sponsorship marks a significant milestone for our business in Australia, as today’s announcement coincides with the rebranding of Veda to Equifax.

“Equifax is proud to partner with one of the country’s most elite and successful sporting organisations. We’re both leading brands in our field and look forward to working with the Swans through this partnership.”