The Sydney Swans are proud to announce Furphy as the official beer partner for the 2021 season.
Furphy celebrates the art of great Australian storytelling and following three consecutive Swans victories to kick off the 2021 season, there are plenty of great stories to be told amongst Swans fans.
Club CEO Tom Harley is thrilled to welcome Furphy to the club.
“We are excited to become part of the Furphy family and look forward to a long and successful partnership," Harley said.
What better way to celebrate a club with plenty of stories to tell, than by partnering with a brand that celebrates rich storytelling.”
Whether it is in the pub after a Swans win, in the stands during a thriller contest, or at home with friends – the Swans will look to continue the Furphy tradition with great stories from players and fans, past and present.
Every weekend from March to September in the pubs of Paddington and Sydney’s east you can hear Swans fans exchanging stories of success and hardship. Like all great furphies these stories are enriched in their retelling. Was it Plugger from 35 metres or 65 metres for his 1300th goal? Or did Leo Barry sail over four or 10 West Coast players to take ‘that mark’ and win the Swans their first AFL Premiership in 72 years?
Furphy’s commitment to the club is a win both off the field and on it – dedicating a portion of their assets, including 50 per cent of branding on the Swans’ match ball to DrinkWise, encouraging fans to enjoy a Furphy responsibly while supporting their team.
Lion Managing Director James Brindley said Furphy was thrilled to join forces with the Swans.
“We are incredibly excited to announce this new partnership, and to see DrinkWise take pride of place on the Swans’ match ball for the 2021 season.”