In the illuminating six-part docuseries, produced by The Horde, Swans fans will hear from key players in the Club’s history, who talk candidly about the big moments that shaped the Sydney Swans of today.  

The Bloods features key interviews and recollections with an all-star Swans cast including Rick Quade, Barry Round, Dennis Carroll, Tony Morwood, Warwick Capper, Paul Kelly and Peter Weinert along with former AFL Chairman Ross Oakley, senior journalist Tim Lane and many more.  

Starting in the dark days of the late 1980s, The Bloods charts the Swans rise from struggling VFL team with little choice but to relocate to Sydney, to the drought-breaking 2005 AFL Premiership and beyond.

Along the journey, the integral role QBE has played in the Club’s history is highlighted.

Sydney Swans Acting Executive General Manager Marketing and Communications Jonathon Monasso said the launch of the Bloods podcast was an exciting way to celebrate and share the Club’s rich history.

“The Sydney Swans story is an incredible one and this podcast is a wonderful and accessible way to share it,” he said.

“This six-part series really brings to life some of the key moments that have helped shape the Club we celebrate today.

“It is a series that should resonate with Swans fans old and new, as a nostalgic walk down memory lane for some, but also a great means to connect and engage with the Club’s story for others, “ Monasso said.

The Bloods, presented QBE, will launch on sydneyswans.com.au next week in the lead up to the Round 19 clash with Fremantle.